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With 20 years experience in the financial industry and the title of top producer in Ontario since 2004, Advantage Insurance Inc has the experience and success to ensure that your needs are met. We work very hard to understand our client's needs - we take the concept of extraordinary service very seriously.
Advantage Insurance Inc was honoured to be recognized as the
2nd highest National Sales Volume in Canada from 2012-2014!
Over time as our client base has grown, Advantage Insurance Inc has added staff and resources to continue to provide the personal level of service our clients have come to know and expect. Our products and services help employees and their families to live healthier, more productive lives - not just at work but at home and in the community as well.
We have learned that there are no short cuts to any place worth going - and no other way to earn a client's trust than to provide dedicated service. We don't settle for anything less than a win-win situation.
We are eager to meet new friends and to be of service wherever we can. It would be our pleasure to assist you.
About Advantage Insurance Inc
Meet Our Partners

Jay Allen
Managing Partner
Jay is a proud fourth-generation Brantfordian and has been happily married to his loving wife, Andrea, for over 25 years. Together, they are the proud parents of their son, Liam, and daughter, Bronwyn.
Deeply committed to his community, Jay is actively involved behind the scenes in numerous local initiatives and currently serves on both Advocacy and Membership Committees with the Brantford Chamber of Commerce. His dedication to community engagement extends well beyond the boardroom.
If you don’t find Jay at the office or supporting local initiatives, you’ll likely find him at a sports facility. A passionate curler and softball player, Jay has played a significant role in bringing world-class curling events to Brantford, including the 2012 Masters Grand Slam of Curling, the 2016 Men’s Provincial Tankard, and multiple Mixed Doubles pre-Olympic trial events. Jay not only brings curling events to Brantford, he actively immerses himself in the sport as well. He was just recently a finalist in the the 2025 Senior Canadian Curling Championship. In softball, he recently achieved international success, earning a Gold Medal at the Senior International Championships in Utah.
With nearly two decades of experience in Wealth Management, Insurance, and Health/Group Benefits, Jay has also been published in several industry forums on best practices and leadership within the Financial Services sector. He looks forward to helping clients navigate their financial futures with confidence and clarity.

Celina Corner
Partner
Celina has been married to John for over 20 years, and is a mom to Ryan and Halle. Celina is an Officer with the Royal Canadian Air Force where she is responsible for leading and mentoring youth through the local Air Cadet Squadron.
Celina specializes in group benefits and would love to help you choose & maintain the plan that is best for you and your employees. Celina is friendly and professional and is here to help you with all of your group & administrative needs.

Advantage Insurance proudly supports:
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Chamber of Commerce
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Local children's charities and organizations
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Brant Community Healthcare Foundation
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Rotary